Here you will find useful terms to help you understand the industry and enable you to communicate easier with your design firm, photographer, printer or service bureau

A4 Paper:
ISO paper size 210 x 297mm used for Letterhead.

Authors Alterations, changes other than corrections, made by a client after final sign-off. AA's are usually an extra charge to a client.

Accordion Fold:
A type of paper folding in which each fold runs in the opposite direction to the previous fold creating a pleated or accordion affect.

Acid-free Paper:
Paper made from pulp containing little or no acid so it resists deterioration from age and a pH of 7 or slightly above 7. Also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper

Supplementary material additional to the main body of a book and printed separately at the start or end of the text.

A substance capable of holding materials together by surface attachment.

A type size of 5 1/2 points.

Agate Line:
In newspaper classifieds, a measurement denoting 1/4 inch depth by one column width. 14 agate lines = one column inch.

A compressed air pen-shaped tool that dispenses a fine mist of paint or ink; used in illustration and photo retouching and to create continuous-tone illustrations.

To line up typeset or other graphic material as specified, using a base or vertical line as the reference point.

The condition of type and or art materials as they level up on a horizontal or vertical line.

The space between columns within a page. Not to be confused with the gutter, which is the combination of the inside margins of two facing pages. A term for a random, coincidental path or a row of white space within a segment of copy

Alphabet (length/width):
The measurement of a complete set of lower case alphabet characters in a given type size expressed in points or picas.

In photography, lens opening or lens stop expressed as an F/stop number such as F/22.

Art Director:
In graphic arts usage, all matter other than text material e.g. illustrations and photographs.

Art Work:
All original copy, including type, photos and illustrations, ornamentation, charts etc. intended for printing or reproduction

A number set by the American Standards Assoc., which is placed on film stock to allow calculation of the length and "F" number of an exposure.

In typography, the parts of lowercase letters that rise above the x-height of the font, e.g. b, d, f, h, k, I, and t.

Acronym for American Standard Code for Information Interchange; pronounced "ASK-ee." A code in which the numbers from 0 to 127 represent text and control characters

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